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2006/04/15 20776

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Gold jewellery prices hit record

    The retail price of gold jewellery has hit a record high in key Chinese cities, stimulated by a price surge for the precious metal in the international market.

    Most local consumers, however, continue to buy gold products to give as gifts rather than as investments.

    In department stores in Hangzhou, capital of East China's Zhejiang Province, gold products were tagged at 202 yuan (US$25) per gram from Wednesday, the first time in 25 years that the price topped 200 yuan per gram.

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    Price hikes were more moderate in Beijing, with the unit price of gold products with a purity of 99.99 per cent increasing from 165 (US$21) to 175 yuan (US$22) per gram.

    Gold jewellery retailed from 135 yuan (US$17) to 140 yuan (US$17.28) per gram nationwide in the same period last year.

    Lu Wenyuan, secretary-general of the China Gold Association (CGA), said the price increase was fuelled by the bullish global gold exchange market, as gold on Wednesday came close to a recent 25-year high. This was helped by a weak dollar, high oil prices and a rally in base metals.

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    Analysts said the price could soon hit US$600 an ounce, as investors remain positive. Investors have been impressed by gold's performance, with prices surging 40 per cent in the past 12 months to hit US$596.20 an ounce, or US$21 per gram, yesterday.

    According to Yin Ming, general manager of Zhejiang Mingpai Jewellery Co Ltd, the cost of raw gold exceeds 150 yuan (US$19) per gram, compared to more than 80 yuan (US$10) at the corresponding period last year. This means the sharp price surge in gold products is reasonable.

    "The narrowing margin has forced us to lift the retail price," said Wang Chunli, general manager of Beijing Caishikou Department Store, the largest gold jewellery retailer in terms of sales volume and revenue in the capital.

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    Wang said she hopes the price would remain stable before the seven-day May Day festival holiday, usually a peak season for the sale of gold products. "Otherwise, sales might be influenced," said Wang.

    She said that since the majority of goods presented on counters were ordered last year, the price hike was relatively modest at present.

    "New orders are certain to be much more expensive. Even sharp price increases seem inevitable," said Wang.

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    She and her counterparts had mixed feelings about the price rise. They said they are worried that the bullish market would affect consumers' desire to buy, although they expected consumers would buy more gold jewellery as an investment.

    Consumers, however, have indifferent attitudes, believing a piece of jewellery's value lies largely in its design and the skill in which it is made.

    Shopper Sun Ming, 32, said as the price of gold increased and was still climbing, he would not buy any gold jewellery.

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    "Those products are not investment products in the strictest sense," said Sun, adding that he hoped the nation would open more gold investment channels for individual investors. 

    Chinese individuals are still banned from selling and buying gold in banks and on gold exchange markets.

    Wang said sales of pure gold jewellery at Caishikou were stable.

    At the Shanghai Gold Exchange, China's only gold bourse, the price of gold with a purity of 99.99 per cent hit 152.59 yuan (US$19) per gram yesterday, up 2.19 yuan (27 US cents) from Wednesday, or an increase of 1.45 per cent.

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